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Mar 19Liked by Koo Ping Shung

There is also subtlety in the granularity of the causal chain that we should pursue. The cause and effect can be superficially understood (e.g. weather) or going very deep into the biological and psychological level (e.g. marketing). Knowing what decisions you can take to influence is an important stopping rule on how granular one should attempt to go with causal analytics.

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